Rasesh Singh

Experimentation and CRO specialist: Rasesh currently holds a Test Lead role focused on experimentation and conversion-rate-optimization workflows, with explicit emphasis on personalization and driving conversion lifts through tools like Optimizely and Adobe Target. weekday

Front-end and JavaScript engineering: Across multiple roles at OptiPhoenix (Frontend Developer → Javascript Engineer → Senior Javascript/Frontend Engineer), Rasesh has concentrated on front-end JavaScript work and building scalable front-end solutions. peerlist+1

Early practical web development experience: Rasesh's career includes several internships and early roles (India Habitat Centre and TERI) where he worked in web and hybrid application development before moving into full-time front-end engineering and experimentation roles. weekday+1

Builds tools for experimentation workflows: Rasesh has created at least one focused tooling project (a Chrome extension to inspect Adobe Target activities), indicating hands-on work building utilities that support experimentation and testing. peerlist