Priscila Holanda
CEO & founder at Sofira — legaltech AI for legal ops
priscila-holanda
São Paulo, Brazil
Joined April 2026
Summary
Legal operator turned builder: a lawyer by training who applies legal expertise as a practical tool to build businesses rather than only litigate, having created compliance functions and written practical guides for startups. medium+1
Venture studio and operations leader: long tenure at MAR ventures with partner and COO responsibilities, experienced in building and scaling startups within a venture studio model. substack+1
Legaltech founder focused on AI: founder and CEO of Sofira, which builds AI agents to automate high-volume legal workflows for corporate legal teams. com+1
Public communicator and educator: publishes practical legal guidance for founders and speaks on AI, regulation and impacts on law at industry events. medium+1
Work
Education
Projects
Writing
Eu era infeliz e não entendia o porquê: sobre a coragem de construir uma carreira não-linear.
September 1, 2025Personal essay reflecting on a non-linear career path from traditional law practice to startup and legaltech work, describing motivations, transitions (move to São Paulo, work at iFood, joining MAR Ventures), and the value of being a generalist in tech.
O checklist jurídico que toda startup deveria seguir: 13 pontos que você não deve ignorar
January 1, 2019A practical checklist for startup founders covering essential legal topics (shareholders' agreements, IP protection, regulation, contracts, NDAs, privacy policy, corporate structure, and more) to avoid common legal mistakes.