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Pratik More

Pratik More

B2B growth architect, educator, AI & data evangelist

pratiikm
Hyderabad, Telangana, India
Joined September 2025
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Summary

Academic and executive-education leader: Pratik holds a PhD in marketing/biotechnology and serves as Associate Professor and a Head in Woxsen's executive-education / international- engagement functions. He combines classroom teaching with program leadership, designing and delivering executive programs on AI, leadership, and technology-driven business transformation. edu+2
Bridges life-sciences domain expertise and B2B/go-to-market experience: His early career was in biotech and diagnostics (NGS application support, business development, account management at Xcelris, BioGenex, and QIAGEN) and later in market-intelligence/analytics roles (MarketsandMarkets, Optra Systems, Excelra). This mix informs his research and teaching at the intersection of biotech, healthcare marketing, and data-driven B2B strategy. linkedin+1
Research & scholarship focused on marketing for healthcare/genomics and AI-enabled customer analytics: His publications (Google Scholar / ResearchGate) include studies on genomics-related healthcare marketing, persona-driven churn prediction and retention using predictive analytics and generative AI, and applied pieces on AI in sustainable finance and neuromarketing—showing a trajectory from biotechnology topics to AI-enabled marketing research. google+2
Practical, industry-facing orientation: Across roles and outputs he emphasizes translating technical life-science and AI concepts into commercially usable programs, market insights, and executive training—positioning him as a hybrid practitioner-academic who builds curricula, corporate programs, and applied research for industry audiences. edu+1

Work

Education

Writing

AI-Infused Applications in Sustainable Finance and Challenges (co-author)

January 1, 2025

Recent co-authored chapter/article exploring applications and challenges of AI in sustainable finance contexts.

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Quantum leap in customer persona development: Enhancing consumer profiles and experiences using quantum AI

January 1, 2025

Work on using advanced AI (quantum AI framing) for customer persona development and experiential marketing.

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Marketing Strategies for Healthcare Applications of Genomics

January 1, 2021

Work addressing marketing approaches for genomics-driven healthcare products and services in India (part of PhD research / scholarly output).

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Evaluating the effect of solar radiations on the growth of potential water borne and food borne pathogens during solar eclipse

January 1, 2012

Laboratory/field study measuring effects of solar radiation during a solar eclipse on common water- and food-borne pathogens; early-career scientific publication.

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