Polina Kalashnikova

Polina is a seasoned full-stack growth marketing expert specializing in the Web3 space. As the Founder of Polium, she leads an agency dedicated to helping Web3 brands cut through market noise and achieve sustainable growth through strategic content and community building. Her approach emphasizes thoughtful strategy over superficial "growth hacks." polium+2

Her expertise extends deeply into Web3 social media strategy and community development. As Community Guild Co-Lead at Myosin.xyz, she advocates for genuine engagement and has authored articles such as "Cracking Web3 Social," which outlines a battle-tested framework for building authentic Web3 communities and impactful content. myosin+2

Polina is a strong proponent of founder-led marketing, believing that founders' direct voice builds trust faster than traditional brand messaging. She frequently shares insights on optimizing content for various platforms (like LinkedIn and X), the importance of consistency, and the value of audience understanding in driving organic growth. nitter+2

With previous roles as Head of Social at Partyhat Group and Head of Social and Content at Zero (zerogrocery.com), Polina possesses extensive hands-on experience in managing and scaling social media operations. She has a keen understanding of narrative building for brands and translating technical concepts into engaging content. rocketreach+3