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Phil Vander Broek

Phil Vander Broek

Product designer, manager, and entrepreneur currently building AI at Airtable

philvb
Oakland, California
Joined January 2026
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Summary

Phil Vander Broek is a seasoned product design leader with a strong entrepreneurial spirit, evidenced by his co-founding of Dopt, a product adoption platform which was later acquired by Airtable. His journey from product designer to CPO and now Design Manager for AI at Airtable highlights a consistent drive to build and innovate within the product and design space. philipvanderbroek+2
He possesses deep expertise in growth design and user onboarding, cultivated during his tenure as Head of Growth and Business Platform Design at Dropbox and further refined through his work at Dopt. He emphasizes understanding user pain points through rigorous discovery processes and rapid iteration to enhance user experience and drive product adoption. growthmates+2
Phil is a strong advocate for designers taking on entrepreneurial roles and leveraging design thinking to solve broader business problems, from brand identity to go-to-market strategies. He actively contributes to discussions on the future of design and AI, evident in his role at Airtable AI and contributions to industry articles. nitter+2

Work

Education

Writing

Designer founders on pain-hunting, seeking competitive markets, and why now is the time to build

June 1, 2025

An article discussing lessons learned from founding Dopt, emphasizing the importance of pain-hunting, moving fast, and choosing the right market for designers building companies, co-featured with Filip Skrzesinski.

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The Ultimate Guide to Product-Led Onboarding

February 1, 2024

A comprehensive guide to mastering product-led onboarding, co-authored by Phil Vander Broek and Ben Williams, providing a playbook with 10 steps and best practices for product-led companies.

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