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Paolo Castano

Paolo Castano

VP Business Strategy & Operations, VF Corporation

paolo-castano
Switzerland
Joined May 2026
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Summary

Experienced strategy leader at VF Corporation with progressive global roles since 2014, now serving as VP Business Strategy & Operations. theorg+1
Regional and supply-chain strategy background: earlier VF responsibilities included VP Strategy for EMEA and VP Strategy for Global Supply Chain, reflecting cross-functional strategic leadership across regions and operations. wiza+1
Technical and business education combining industrial engineering (Politecnico di Milano and RWTH Aachen) with a Wharton MBA, signaling a mix of engineering and finance/management training. upenn+1
Prior consulting and research experience: spent years at Booz & Company (principal-level role) and earlier research/strategy roles at Siemens Corporate Research and Comcast, and has contributed to published thought leadership on digital marketing strategy. theorg+1
Active in regional corporate responsibilities: recorded appointment as sole administrator/director of a VF Spanish subsidiary (VF Sportswear Iberia), indicating involvement in VF's European legal/operational structuring. modaes+1

Work

Education

Writing

How to Choose the Right Digital Marketing Model

January 1, 2014

Article describing four digital marketing models (Digital Branders, Customer Experience Designers, Demand Generators, Product Innovators) and the capabilities needed to succeed with each model; Paolo Castano is listed as a contributing senior associate.

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Hobbies

Occasional posting on Twitter about travel, events, and personal observations. nitter