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Nikita Pusnakovs

Nikita Pusnakovs

Management consultant and strategy teacher focused on retail ecosystems

npusnakovs
Riga, Latvia
Joined January 2026
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Summary

Bridges consulting and operator experience in retail & consumer goods: combines commercial leadership experience (including roles at L'Oréal) with consulting work advising retailers, consumer goods firms, and private equity on strategy and commercial due diligence. clariastrategy+1
Researcher and educator on business ecosystems and strategy: researches and teaches on platforms, experience ecosystems and digital strategy, contributes to London Business School research outputs and teaches a Retail Management specialisation at SSE Riga. london+2
Works with investors and corporates on value-creation: focuses on strategic and commercial due diligence, portfolio company value creation and target screening for private equity, venture and principal investors as well as corporate clients navigating digital and ecosystem-enabled business models. clariastrategy+1
Active in cross-disciplinary education and international programmes: involved in modular and global courses (e.g., Wharton Global Course) connecting students and practitioners across the Baltics, U.S. and other partners to explore digital innovation and entrepreneurship. ut+1

Work

Education

Projects

Writing

From partnerships to experience ecosystems

January 1, 2022

Explains three strategies firms can use to improve customer experience and brand perception—playing within industry boundaries, collaborating across industries, and building multi-product/multi-actor ecosystems—and discusses practical implications for FMCG firms.

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Hobbies

Involved in game development and gamification hackathons. garage48