
Joachim Haraldsen
Esports entrepreneur, advisor, and founder passionate about gaming
noobwork
Dubai, UAE
Joined October 2025
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Summary
Joachim Haraldsen is a prominent esports entrepreneur and personality who started his career as a professional gamer in World of Warcraft, later becoming a pioneering Norwegian YouTube live streamer under the alias 'Noobwork' before transitioning into founding and leading esports organizations like Omaken Sports and Heroic Group. His journey is marked by overcoming significant personal health challenges at a young age, which fueled his determination in the gaming world. noobwork+3
Haraldsen has demonstrated strong entrepreneurial acumen in the gaming sector, notably founding Omaken Sports in 2020 and subsequently acquiring Heroic, one of the world's top Counter-Strike teams. He successfully raised significant capital for this venture and aimed to build an esports empire, though he later departed from the company in 2023 following a change in ownership. noobwork+4
His expertise and influence in gaming and esports are recognized internationally, as evidenced by his current role on the Advisory Board for Gaming & Esports at Qiddiya | القدية, a significant entertainment megaproject. He has also expanded his advisory work to Nåva Space, a deep tech company, indicating a broadening interest beyond traditional gaming. noobwork+2
Haraldsen is actively involved in the development of the esports infrastructure, having served as a board member for Eldorado Esport & Entertainment, a key gaming and esports hub in Oslo. His personal website also highlights diverse interests including anime, piano, space, nuclear energy, and a focus on fitness and health, portraying a well-rounded individual. noobwork+1
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