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Naisha Kakkar

Naisha Kakkar

BBA International Business student | Digital marketing & content

naishakakkar
Mumbai, India
Joined April 2026
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Officebanao Core Team
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Luxury Brand Management
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IIM Mumbai Affiliates

Summary

Emerging digital marketer focused on social media and content strategy: completed a marketing internship at Officebanao where she conducted competitive analyses, built content pillars and a social calendar, planned campaigns, collaborated on product catalogues, and developed outreach strategies. linkedin+1
Academic researcher in digital marketing and social media: authored dissertations and term papers on topics including social media algorithms' impact on brand engagement, digital marketing strategy, and cross-cultural influences in fashion, indicating strong interest in connecting theory with applied marketing practice. linkedin+2
Hands-on learner with field experience: participated in field visits (Kala Ghoda) as part of Amity Global Business School coursework, engaging directly with local businesses to study their digital marketing approaches and applying those insights in coursework and internships. linkedin
Creative extracurricular interest: maintains an Instagram presence that indicates a hands-on creative hobby (clay/pottery), suggesting a balance of analytical marketing work and artistic practice. instagram

Work

Education

Projects

Writing

Social Media Algorithms and Their Effect on Brand Engagement

January 1, 2025

Dissertation exploring how algorithms on platforms like Instagram, Facebook, and TikTok influence brand visibility and consumer interaction; includes findings on personalized content, engagement-driven reach, importance of video, influencer collaborations, and data analytics.

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Digital Marketing Strategy at Officebanao & Solutions and Problem Solving Approach

January 1, 2024

A dissertation/minor project evaluating Officebanao's digital marketing strategies (content strategy, social media engagement, SEO, PPC) and proposing actionable improvements; created as part of BBA coursework under Dr. Ajay Tekchandani.

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Cross-cultural Influences on Fashion and Beauty Trends

A term paper examining how globalization and cultural exchange shape fashion and beauty trends, discussing ethical considerations, cultural appropriation vs. appreciation, and the role of influencers and digital platforms.

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Hobbies

Creates clay/ceramic pieces (pottery/clay modeling). instagram