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Mustafa Al Quraishi

Mustafa Al Quraishi

CEO of Oxels · Imperial College Design alumnus · Software engineer

mus
United Kingdom
Joined January 2025
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FinTech & Startup Leaders
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Summary

Design-engineer rooted in Imperial College's Dyson School of Design Engineering, combining formal design training with hands-on technical projects such as the mila.health Design Futures project and a Segway PID-control demo. youtube+2
Software engineer with product and full-stack experience, having worked at Finimize and Owkin where responsibilities included building and scaling AI-augmented research and product features (Abstra). bento+2
Founder and startup builder: co-founded Oxels (CEO) to build autonomous revenue engineering systems for enterprise finance teams and served as Founder in Residence at Entrepreneurs First to support early-stage company formation. joinef+2
Writer and commentator on technology and product topics, publishing essays and short analyses on Substack under the musdotdigital handle. substack+1

Work

Education

Projects

Writing

How Productivity Apps Die: The Flaws of User Tribalism and Lifestyle Branding

July 1, 2024

Essay examining how productivity apps become intertwined with user identity and the resulting challenges when apps attempt to change or adapt, using examples like Figma and Notion and discussing opportunities for new competitors embracing disruptive technologies.

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Hobbies

Publishes project demos and technical videos (e.g., robotics/control) on YouTube. youtube+1