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Murat Esmer

Murat Esmer

Founder, composer and growth strategist

muratesmer
London, England
United Kingdom and Turkey
Joined March 2026
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Favicon imagethesoundvault.substack.com
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Summary

Product-led growth and performance marketing strategist: experienced founder and consultant who builds repeatable acquisition and retention systems across paid and organic channels, with expertise in CRO, A/B testing, marketing automation, SEO and multi-language content operations. co+1
Independent musician and curator: a DIY composer/producer with an extensive personal catalogue and active curatorial practice (The Sound Vault) that pairs long-form music writing with human-first discovery. bandcamp+1
Builder of multiple ventures and systems: publicly documents building several interrelated projects (habit.ist, dobucketlist, SeoAI, Bypats and others) and treats product and creative work as systems to be finished and iterated. muratesmer+1
Hybrid human+AI approach to editorial work: uses generative AI as a force-multiplier for research and draft generation but frames curation and final editorial judgement as human-led. hypebot+1

Work

Education

Projects

Writing

The Story So Far: From Stuck to Building

March 1, 2026

Personal long-form blog post documenting a shift to systems-based building, the creation of multiple ventures, and the re-release/organisation of his music catalog.

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Murat Esmer’s The Sound Vault Takes a Hybrid AI and Human Approach to Music Discovery (Interview)

November 1, 2025

Interview and profile describing The Sound Vault editorial approach, use of generative AI in workflow, and perspectives on music discovery and curation.

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Hobbies

Composes, produces and releases ambient/cinematic music as an independent artist. bandcamp+1