
Mike Ottavi-Brannon
Co‑founder & product leader (analytics → sales AI) — ex‑Amplitude
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Austin, Texas
Joined August 2025
Network
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Summary
Experienced product leader focused on analytics products: Mike spent six years at Amplitude building and running core analytics product areas (from PM → Senior → Principal → Group PM), authored technical/product posts on analytics best practices, and led cross‑functional teams to ship analytics features used by product orgs. amplitude+1
Founder and early‑stage operator who builds company‑level product processes: He co‑founded Useful (AI for CRM and forecasting) in 2022 and previously co‑founded Harvst (medical cannabis delivery), showing repeated founder/operator experience and a focus on productizing customer conversations and operational workflows. theorg+1
Cross‑domain product experience from consumer mobile games to B2B analytics and sales AI: Early PM roles at Kabam and Blue Shell Games gave him live‑ops, monetization and user‑growth experience, which he later applied to B2B product problems at Amplitude and Useful. youtube+1
Technical + business foundation: He holds a BSE in Systems Engineering from the University of Pennsylvania and began his career in investment banking and technical/analyst roles, giving him a mix of analytic rigor and product intuition. theorg+1
Customer‑centric product builder with a bias for talking to users: Across talks and interviews he emphasizes structured customer conversations and extracting signal from real interactions — a theme that directly motivated Useful's product. youtube+1
Work
Education
Projects
Writing
Inside Amplitude’s Tech Stack: Our Product Management Software
February 11, 2021Post describing Amplitude's internal product management stack and tooling practices; authored on Amplitude's blog.
Introducing Conversion Drivers: Understand the Behaviors Behind Conversion and Drop‑Off
March 19, 2020Amplitude post about a feature for identifying behaviors that drive conversion and drop‑off in product analytics.
Making Data Validation Suck Less
March 27, 2018Blog post on Amplitude about data validation practices and improving analytics reliability.
Hobbies
Amateur/enthusiast cook — frequently references cooking and recipes. amplitude+1
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