Michael Roberson

Michael Roberson is an entrepreneurial co-founder and CEO with a strong background in design, leading Semiotic (YC F25), an AI-native design firm. He launched Semiotic with co-founders Bryan Grisales and Brandon Yao, focusing on leveraging AI to out-compete traditional agencies in speed and scale for design services, starting with landing pages for startups. His experience includes founding his own design studio, flow.studio, and interning at major companies like Amazon and Landor, where he developed insights into the inefficiencies of traditional design processes. semiotic+3

He possesses a unique blend of technical and design expertise, studying Cognitive Science and Computer Science at Columbia University, though he is currently on leave to dedicate himself to his startup. His skills include Figma, Adobe Illustrator, Photoshop, After Effects, Blender, and Premiere, which he applies in projects such as Mooodboard, a tool for design references. semiotic+2

Roberson is a proponent of leveraging AI for efficiency in creative fields, even engaging in 'ragebait' social media strategies to provoke discussion and gain visibility for his projects like Mooodboard, highlighting his innovative and attention-grabbing approach to marketing and product development in the tech and design space. substack+1