MB Crosier Samuel

Analyzes OpenAI's Apps in ChatGPT, the Model Context Protocol, and the implications for app discovery and distribution, suggesting it could rival early Windows or mobile app stores.

Provides tactical, low-cost marketing steps for very early-stage startups, covering SEO basics, analytics, UTM parameters, and self-reported attribution.

Examines how Zola and other wedding registries function like banks by accepting deposits, holding funds, and potentially earning interest on 'float,' similar to Starbucks' model.

Shares practical tips and insights on leveraging AI tools to streamline and enhance the wedding planning process.

Articulates the rationale and benefits behind writing and publishing content publicly on the internet.

Explores the role of AI avatars in sales, specifically discussing Hubspot's 'Fiona' and their potential to engage low-intent prospects and optimize sales team efficiency.

Discusses the evolving landscape of AI-driven search, offering learnings on how to optimize for inclusion in large language model training data and web search results (Generative Engine Optimization - GEO).

Reflects on the importance of authenticity, risk-taking, and occasional mistakes in effective marketing campaigns.

A compilation of valuable resources for individuals transitioning from consulting roles to startup environments, covering job searching, interviewing, and negotiation.

A curated list of handy sites and tools for monitoring and comparing competitors effectively, especially for those operating on a limited budget.

A Substack where she shares her learnings and insights about the Model Context Protocol and the broader field of Artificial Intelligence.