Luke Franze

Early-career student learning GTM at Shelfmark — a scrappy AI startup making factory inspection less awful. I spend my days rebuilding HubSpot, launching outbound plays, and turning a technical product into simple stories buyers actually get. Shelfmark is where I’m doing my most important work right now. linkedin

I pick up hands-on roles when needed: floral assistant, delivery, and warehouse work. Those gigs taught me to move fast, solve small operational problems, and keep customers happy — real-world skills that show up in how I run growth. linkedin

Football was my classroom for grit and leadership — years at Chaparral, plenty of games, and a few championships. I learned how to compete, lead a team, and keep showing up when things get messy. maxpreps+1

I share the day-to-day on Instagram and X — runs, campus life, and updates from Shelfmark. It’s how I connect with people and show what I’m learning without the polish. instagram+1