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Lucy Smith

Lucy Smith

Founder and marketing leader focused on graduate digital skills

lucysmith
London, GB
Brighton, United Kingdom
Joined February 2026
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Summary

Founder and educator focused on graduate employability in digital marketing — Lucy created and ran DigitalGrads / Digital Marketing For Graduates to provide fast-track, practical training that helps graduates gain the skills employers seek and improve their chances of getting entry-level digital marketing roles. digitalmarketing4grads+2
Experienced marketing leader and operator across startups and scale-phase businesses — she has held in-house senior marketing roles (Marketing Director at citrusHR), served as fractional CMO for multiple companies, and moved into chief marketing and strategy leadership at Hug. yunojuno+2
Freelance consultant, trainer and mentor — Lucy has worked as an independent marketing consultant and mentor (LHS Digital Ltd, Social-Ability, YunoJuno listings), offering training and go-to-market support to employers and graduates. yunojuno+1
Contributor and public commentator on digital skills and graduate careers — she has published long-form writing and contributed to outlets discussing the digital skills gap and graduate employability, reflecting a public-facing role in the graduate-skills conversation. huffpost+1

Work

Education

Projects

Writing

A career in digital marketing: Why work in marketing

December 1, 2021

Contributor piece summarising career options and advice for graduates considering digital marketing roles (includes commentary referencing Lucy Smith and DigitalGrads).

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5 questions to ask your marketing team

June 1, 2018

An interview/feature (Irish Tech News) outlining key questions business owners should ask their marketing teams and describing Lucy Smith's background as founder of DigitalGrads.

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What Does The Digital Skills Gap Mean for University Graduates of 2017?

November 1, 2016

A HuffPost contributor article discussing the UK's digital skills gap, the training deficit for graduates, and the need for targeted pre-employment training to bridge skills shortages.

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