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Levent Askan

Levent Askan

Marketing Communications Manager & SaaS Growth Expert

levent-askan
Istanbul, Turkey
Joined January 2025
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Summary

Levent Askan is a seasoned growth marketer and marketing communications professional with over a decade of experience, specializing in the SaaS industry. He has held various roles ranging from Business Development to Revenue & Sales Management, demonstrating a comprehensive understanding of the SaaS business lifecycle. His expertise is further highlighted by his current role as Marketing Communications Manager at UserGuiding and his involvement as a Growth Advisor at Raklet. clay+1
He is deeply involved in the SaaS entrepreneurial ecosystem, evident through his co-founding of SaaS Lab Growth Partners and his leadership role as SaaStock Local Leader in Istanbul. In this capacity, he actively organizes and moderates events, sharing insights and fostering discussions on critical topics like building media companies for SaaS and the future of product management. His engagement extends to interviewing SaaS bootstrappers and contributing to podcasts focused on SaaS growth challenges. ti+3
Levent is a proactive content creator and educator, demonstrated by his founding of Sıfırdan Globale, a social entrepreneurship project aimed at mentoring young individuals in online marketing and business development. He actively publishes articles on platforms like Medium and the UserGuiding blog, covering topics from EdTech user onboarding best practices to strategies for creator platforms and pricing. He also authors a personal newsletter, 'Leo's Indie Journey,' where he shares learnings on audience building and monetization. spotify+4

Work

Education

Projects

Writing

All My Learnings About Creator Platforms

March 1, 2023

A post on his Beehiiv newsletter, 'Leo's Indie Journey,' where Levent Askan shares insights from using platforms like Gumroad and Convertkit for his 'Audience First Handbook,' discussing monetization strategies and email list building.

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3 pricing strategies that every online business should know

June 1, 2017

An article authored by Levent Askan for Prisync, providing insights into essential pricing strategies for online businesses.

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Best Practices for EdTech Companies to Onboard Their Users

An article authored by Levent Askan on the UserGuiding blog, exploring effective onboarding strategies for EdTech companies, including examples from 360Learning, Synthesia, and Safety Culture.

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Medium'u Nasıl Hackledim?

An article by Levent Askan on Medium discussing his strategies for content marketing and 'hacking' Medium for visibility.

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