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Kshama Shah

Kshama Shah

Senior Executive – Corporate Trainer

kshama-shah
Mumbai, Maharashtra, India
Joined July 2026
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Summary

Pharmaceutical brand planning and marketing: Kshama has produced detailed marketing materials and brand planning documents (for example an Atorva brand plan) and a customer selection/doctor-segmentation framework, indicating hands-on experience creating marketing strategy and field-facing materials for pharmaceutical products. scribd+1
Formal pharmaceutical education: She holds postgraduate qualifications in both pharmaceutical science and quality assurance (MBA and M.Pharm) from NMIMS and an undergraduate degree in pharmacy, reflecting a combined academic grounding in pharmacy and pharmaceutical management. rocketreach
Industry experience across research, marketing and field roles: Her background includes roles as an associate researcher (Ipsos), positions within pharmaceutical marketing teams (Sun Pharma), and internships in sales (Novartis) and hospital pharmacy, showing experience across research, commercial and clinical-facing functions. rocketreach
Current corporate role with training and product responsibilities: Listed as a Senior Executive at Wockhardt (Corporate Trainer) since 2024, and prior listings reference product management and digital marketing responsibilities, indicating a mix of corporate training and product/marketing expertise. rocketreach

Work

Education

Writing

Atorva Brand Plan Overview

A brand plan overview for 'Atorva' covering market analysis, PESTEL, cardiovascular market overview, competitors, positioning and SWOT; authored/compiled by Kshama Shah.

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Customer Selection Framework (RCPA Framework for Doctor Segmentation)

Presentation/document outlining a customer segmentation framework for doctors (Super Core, VVIP, VIP), doctor visit frequencies, retail audit (RCPA) and product presentation techniques; credited to Kshama Shah (QA-14).

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