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Krista LaRiviere

Krista LaRiviere

Serial entrepreneur, operating partner, and angel investor focused on B2B AI

krista-lariviere
Barrie, Ontario, Canada
Joined May 2025
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6.1K connections
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Summary

Krista LaRiviere is a highly experienced serial entrepreneur, having co-founded three software startups: cgk Technologies Group (1999), Hot Banana Software (2004), and gShift (2009). Both cgk Technologies Group and Hot Banana Software were acquired by Lyris, Inc. in 2006, and gShift was later acquired by Mintent in 2018. Her entrepreneurial drive is a core aspect of her professional identity. expertfile+2
She has a strong background in digital marketing and SEO, demonstrated through her leadership roles as Chief Marketing Officer at Mintent Digital Agency and as the founder of gShift, which developed SEO software. Her publications and presentations often focus on topics like content marketing optimization, SEO strategy, and leveraging PR for SEO. expertfile+1
Krista is an active angel investor and board director, contributing to the growth of the entrepreneurial ecosystem in Ontario. She has served on the boards of Angel Investors Ontario and Georgian Angel Network, and is recognized for her support of startups and fellow entrepreneurs. angelinvestorsontario
Her career progression shows a strong operational focus, holding multiple Chief Operating Officer roles at companies like Mintent Digital Agency, RTOWN, and CBH Agency Partners, in addition to her current role as Operating Partner at FutureSight. This highlights her capability in managing and scaling businesses. futuresight+1
Krista has been recognized for her leadership and business success with several awards, including Barrie’s Business Woman of the Year, being named one of Canada’s Top Ten Young Entrepreneurs by BDC, and being honored by Nipissing University as Alumni of the Year. expertfile+1
Beyond her professional life, Krista enjoys an active family life, including spending time at a remote island retreat on Lake Temagami in northern Ontario, where she enjoys kayaking. theglobeandmail

Work

Education

Writing

Content Marketing Optimization

June 1, 2012

Presentation at SES Toronto.

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Future of Organic Search

March 1, 2012

Presentation at WSI E&I Convention in Paris, France.

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Why Content Strategy Is Crucial for Social Search

February 1, 2012

Presentation at SES London.

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48 Hours In The Silicon Valley: Canadian Startup Entrepreneur Krista LaRiviere

December 1, 2011

Article about her experiences as a Canadian startup entrepreneur in Silicon Valley.

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8 Steps to Leveraging PR for SEO

Discusses how public relations and press releases can instantly improve organic search rankings and overall web presence by playing positively into Google's updates.

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Why Facebook Should be Part of Your SEO Strategy

Lists 10 reasons why Facebook activity is essential for successful SEO, including content indexing and quality backlinks.

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Ten things you didn't know about SEO

Identifies 10 key concepts for SEO success, emphasizing keyword research, legitimate backlinks, quality content, and social signals.

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Hobbies

Enjoys kayaking and spending time at her island retreat on Lake Temagami in northern Ontario with her family. theglobeandmail

An active Rotarian and sits on several volunteer boards, including the York Technology Association. expertfile

Notes

NKNabil Kabbanisaid they've seen
KLKrista LaRiviere
go above and beyond in managing or supporting a family office.

Feb 26, 2026

TMTaciano Messias Moraessaid they've seen
KLKrista LaRiviere
go above and beyond in managing or supporting a family office.

Feb 25, 2026

JSJerry Slavoniasaid
KLKrista LaRiviere
is someone they consider especially knowledgeable about the workings of a family office.

Feb 24, 2026

TMTaciano Messias Moraessaid
KLKrista LaRiviere
has made a significant positive impact by building SEO software solutions.

Jan 15, 2026