Profile banner
Kris Cone

Kris Cone

CEO & co‑founder, HomeDiary and FloorPlanOnline

kriscone
Sammamish, Washington
Little Elm, Texas
Joined December 2025

Network

6.8K connections
🏢
PropTech Executives
📣
Real Estate Marketing Sales
🤝
Real Estate Brokers Agents
📸
Real Estate Photographers
👑
FloorPlanOnline Leadership
🗺️
Esoft Planitar Professionals
📞
Customer Care Support

Summary

Long‑time founder and operator in real‑estate technology: Kris founded FloorPlanOnline in 2004 and leads HomeDiary (the homeowner platform tied to the tours). He has built the company’s product stack (photography, 2D/3D floor plans, Matterport/3D walkthroughs and single‑property “Story” sites) and runs product, partnerships and go‑to‑market for agents and brokerages. floorplanonline+2
Experienced business development and corporate partnerships leader: prior roles at AT&T/Cingular and Classmates focused on new business development and content/commerce initiatives, giving him experience negotiating carrier/portal partnerships and scaling channel relationships. communicationsdaily+1
Product innovation and IP: Kris has driven product features that address agent attribution and lead capture; FloorPlanOnline received a U.S. patent for its Brandkeepr functionality, which the company markets as a differentiator on portal sites. floorplanonline+1
Public commentator and content author in real‑estate listing marketing: regularly publishes company blog posts, has authored pieces for Inman, and speaks/demos at industry programs (NAR REach demo day), indicating a focus on evangelizing virtual listing tools and content‑driven listing strategies. inman+2

Work

Education

Projects

Hobbies

Aerial/drone photography (certified drone pilot) and hands‑on interest in automotive/tech topics (frequently posts about Tesla and vehicle electronics). floorplanonline+1