
Kris Cone
CEO & co‑founder, HomeDiary and FloorPlanOnline
kriscone
Sammamish, Washington
Little Elm, Texas
Joined December 2025
Network
6.7K connectionsMRDMBB
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Summary
Long‑time founder and operator in real‑estate technology: Kris founded FloorPlanOnline in 2004 and leads HomeDiary (the homeowner platform tied to the tours). He has built the company’s product stack (photography, 2D/3D floor plans, Matterport/3D walkthroughs and single‑property “Story” sites) and runs product, partnerships and go‑to‑market for agents and brokerages. floorplanonline+2
Experienced business development and corporate partnerships leader: prior roles at AT&T/Cingular and Classmates focused on new business development and content/commerce initiatives, giving him experience negotiating carrier/portal partnerships and scaling channel relationships. communicationsdaily+1
Product innovation and IP: Kris has driven product features that address agent attribution and lead capture; FloorPlanOnline received a U.S. patent for its Brandkeepr functionality, which the company markets as a differentiator on portal sites. floorplanonline+1
Public commentator and content author in real‑estate listing marketing: regularly publishes company blog posts, has authored pieces for Inman, and speaks/demos at industry programs (NAR REach demo day), indicating a focus on evangelizing virtual listing tools and content‑driven listing strategies. inman+2
Work
Education
Projects
Writing
Patent received for FloorPlanOnline's Brandkeepr feature!
March 1, 2022Blog post announcing the issuance of a U.S. patent for the Brandkeepr functionality and explaining how it benefits agents and brokerages.
Is it really possible to sell listings virtually?
August 1, 2020Article examining virtual listing workflows, virtual tours and the role of integrated content/tools (including Brandkeepr) in enabling listings to be marketed and sold remotely.
Hobbies
Aerial/drone photography (certified drone pilot) and hands‑on interest in automotive/tech topics (frequently posts about Tesla and vehicle electronics). floorplanonline+1
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