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Kris Cone

Kris Cone

CEO & co‑founder, HomeDiary and FloorPlanOnline

kriscone
Sammamish, Washington
Little Elm, Texas
Joined December 2025

Network

6.7K connections
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PropTech Executives
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Real Estate Sales Marketing
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Software Product Development
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Real Estate Photographers
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Windermere Real Estate Network
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FloorPlanOnline Leadership
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Customer Success Support

Summary

Long‑time founder and operator in real‑estate technology: Kris founded FloorPlanOnline in 2004 and leads HomeDiary (the homeowner platform tied to the tours). He has built the company’s product stack (photography, 2D/3D floor plans, Matterport/3D walkthroughs and single‑property “Story” sites) and runs product, partnerships and go‑to‑market for agents and brokerages. floorplanonline+2
Experienced business development and corporate partnerships leader: prior roles at AT&T/Cingular and Classmates focused on new business development and content/commerce initiatives, giving him experience negotiating carrier/portal partnerships and scaling channel relationships. communicationsdaily+1
Product innovation and IP: Kris has driven product features that address agent attribution and lead capture; FloorPlanOnline received a U.S. patent for its Brandkeepr functionality, which the company markets as a differentiator on portal sites. floorplanonline+1
Public commentator and content author in real‑estate listing marketing: regularly publishes company blog posts, has authored pieces for Inman, and speaks/demos at industry programs (NAR REach demo day), indicating a focus on evangelizing virtual listing tools and content‑driven listing strategies. inman+2

Work

Education

Projects

Hobbies

Aerial/drone photography (certified drone pilot) and hands‑on interest in automotive/tech topics (frequently posts about Tesla and vehicle electronics). floorplanonline+1