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Omar Lovert

Omar Lovert

Klaviyo Legend, E-commerce Conversion & Customer Value Specialist, Founder Polaris Growth

klaviyo
The Hague, Netherlands
Amsterdam, Netherlands
Joined December 2024
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Summary

Omar Lovert is a highly recognized expert in e-commerce, specifically in Conversion Rate Optimization (CRO), Customer Value Optimization (CVO), and email marketing. He is the founder and CEO of Polaris Growth, an Elite Klaviyo Partner agency, and holds the unique distinction of being the first-ever 'Klaviyo Legend'. His expertise is demonstrated through his significant contributions to the Klaviyo community, including organizing meetups, co-hosting the 'KlaviyoGeeks' podcast, and authoring numerous articles on the Klaviyo blog and other platforms. polarisgrowth+6
With over 15 years in email marketing and a strong background in conversion optimization since 2007, Omar emphasizes data-driven strategies and customer-centric approaches over vanity metrics. He advocates for focusing on profit per customer, understanding customer lifetime value (CLV), and utilizing advanced segmentation techniques like RFM analysis to drive sustainable growth for e-commerce brands. klaviyo+3
Omar is a proponent of continuous learning and challenging oneself, drawing parallels between personal achievements like running a marathon and professional growth. He applies principles like the 80/20 rule and the importance of motivation to both his personal life and business strategies, constantly seeking to maximize return on investment and step out of his comfort zone. nightmonkey

Work

Writing

How to stay profitable during BFCM

September 1, 2025

Explores expert-backed BFCM strategies to maintain profitability, boost Average Order Value (AOV), and protect margins without relying on deep discounts or sacrificing long-term growth.

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Customer Value Optimization: What It Is & Why It Matters

April 1, 2025

Discusses how Customer Value Optimization (CVO) helps brands grow by focusing on making themselves more valuable to customers, leading to increased loyalty and spending.

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Using Jobs to be Done for personalized customer journeys

September 1, 2024

Explains how the 'Jobs to be Done' theory can be utilized to create personalized customer journeys and connect with customers throughout their buying process.

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I ran my 1st marathon and this is what I learned

October 1, 2017

A personal reflection on lessons learned from running a first marathon, including goal setting, the 80/20 principle, social proof, health, motivation, and enjoying the journey, relating these insights to business and life.

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Hobbies

Enjoys running marathons and challenging himself, having learned valuable life and business lessons from the experience. nightmonkey