Kim Mackenzie

Kim Mackenzie is an accomplished Brand Strategy Consultant and Copywriter, operating her own firm, KM Strategy, LLC, since 2016. She specializes in crafting brand positioning, verbal identity, and messaging, working with a diverse clientele including Fortune 100 companies and renowned branding firms like Pentagram. Her expertise spans various industries such as tech, health, spirits, and lifestyle, and she is adept at assembling and leading freelance teams for comprehensive brand projects. kmstrategy+4

A passionate community builder, Kim founded 'Ladies Who Strategize' (LWS) in 2016, an influential global network for female-identifying and non-binary strategists. This community, recognized by Business Insider, provides a supportive and collaborative environment with active online forums, diverse events, and tailored programs for freelancers, strategic leaders, and agency owners, focusing on professional and personal growth. lws+3

Kim Mackenzie has held significant leadership roles at prominent agencies and companies. She served as Head of Strategy & Copy at Character, Interim Head of Strategy at Ogilvy DC, and Creative Director Copy at Jones Knowles Ritchie. Her experience includes leading strategy and copy departments, mentoring teams, developing strategic frameworks, and contributing to new business wins for clients such as Apple, Cisco, Amazon, Google, and The Washington Post. squarespace+3

Committed to fostering talent and education, Kim has served as a Mentor and Workshop Facilitator at NEW INC at the New Museum of Contemporary Art. She also co-developed and taught a negotiation workshop for creatives and continuously shares her expertise in creative collaboration, writing, facilitation, and brand purpose through various speaking engagements, conferences, and industry publications. newmuseum+4