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Khushie Zaveri

Khushie Zaveri

Strategic communications professional focused on beauty and brands

khushie-zaveri
Mumbai, Maharashtra, India
Joined April 2026
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Summary

Strategic communications and beauty-focused marketing: Khushie combines formal training in strategic communications with hands-on product and brand marketing roles in the beauty industry, producing analytical work on industry tactics and brand activations. substack+1
Writer and content creator: She runs a Substack publication ('Whylogy') where she publishes analytical pieces about brand strategy, beauty marketing, and consumer psychology. substack+1
Volunteer and cross-functional collaborator: Khushie participates in nonprofit and volunteer projects, contributing communications, metrics and digital outreach work as a consultant/volunteer. onecommunityglobal+1
Student leadership and campus involvement: During her time at H.R. College she held multiple student leadership roles (coordinator and director in college committees, TEDx marketing team), indicating active participation in campus organisations. hrcollege+1

Work

Education

Projects

Writing

Why Beauty's Smartest GWPs Are Not Just Promotions

April 1, 2026

An analysis of Gift With Purchase (GWP) strategies in beauty, explaining how GWPs drive conversion, brand perception, and long-term loyalty.

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Why Only 2 Beauty Brands Stood Out at NYFW (Everyone Else? Forgotten)

September 1, 2025

Breakdown of New York Fashion Week beauty activations and why two brands (Tata Harper and Valentino Beauty) succeeded through authentic, identity-driven activations.

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Hobbies

Curates Pinterest boards focused on painting, sketches, hair, cafes and visual inspiration. pinterest