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Karthik Kumar

Karthik Kumar

Managing Director, Acxiom MENAT — data and AI marketing leader

karthik-kumar-1574
Dubai, United Arab Emirates
Joined July 2026
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Summary

Data and AI-led marketing leader: Karthik leads regional efforts to make customer data the foundation for AI-powered personalisation and business outcomes, advocating agentic AI and identity-driven analytics to deliver measurable marketing impact. campaignme+2
Regional operator for MENAT: As Managing Director for Acxiom MENAT, he has been involved in expanding Acxiom's presence across the Middle East, North Africa and Turkey and integrating Acxiom capabilities into MCN's Interact platform for clients in the region. campaignme+2
Experienced data science practitioner and leader: His career spans consultancy and in-house analytics roles (Accenture, Amazon, Epsilon, Coupang) where he built and managed data science teams and developed applied ML solutions across industries including automotive. analyticsindiamag+1
Public-facing thought leader and speaker: He authors and contributes to industry commentary on AI and data (including Campaign Middle East) and participates in industry events and speaking engagements on marketing analytics and data-driven transformation. campaignme+2

Work

Education

Writing

The rise of agentic AI

January 1, 2026

Argues that enterprises are moving from analytics and automation toward 'agentic AI'—systems that can interpret, decide and act—explaining implications for CEOs, CMOs, CDOs and CTOs and the readiness of the MENAT region for agent-driven AI.

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