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Kapil Agrawal

Kapil Agrawal

CFO and General Manager skilled in scaling tech companies and pricing strategy

kapil-agrawal
San Francisco, United States
Joined April 2025
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Summary

Kapil Agrawal is a seasoned finance leader with extensive experience in scaling high-growth technology companies, including leading finance functions through critical growth phases and IPOs. He demonstrated this capability by helping Poshmark go public and managing its finances as CFO. cfodive+2
He possesses a deep expertise in pricing strategy and unit economics, crucial for marketplace businesses. At Uber, as Global Head of Pricing, he was instrumental in formalizing pricing structures across UberX, UberPOOL, and UberEats, significantly contributing to quadrupling the company's annual revenues. This strategic pricing approach enabled balanced supply and demand and optimized monetization. mostlymetrics+2
Kapil combines technical financial acumen with an entrepreneurial mindset, which he believes is essential for strategic CFOs in startups. This approach was shaped by his upbringing in an entrepreneurial family and has allowed him to drive substantial revenue growth and develop high-impact strategies, such as growing Capital One's Home Loans Business by 8x and implementing cost-saving initiatives at PwC for Dell. cfodive+2
He is driven by a passion for education and a mission to provide accessible, enjoyable, and quality learning experiences, a motivation rooted in his personal family history. This mission aligns with his current role as CFO and GM of International Business at Outschool, where he oversees international expansion and financial operations to support the platform's global reach. prnewswire+2
Beyond his executive roles, Kapil is also an active angel investor and advisor to numerous startups, particularly those involved in disruptive technologies. This demonstrates his ongoing engagement with the startup ecosystem and his commitment to fostering innovation. theorg+1

Work

Education

Writing

Uber’s Playbook: The Strategy Behind Take Rates and Discounts

February 1, 2025

A deep dive into Uber’s pricing strategy, based on insights from Kapil Agrawal, covering dynamic pricing, discounts, promotions, and setting take rates to optimize monetization and win market share.

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UberX and UberEats: Setting the Take Rate

February 1, 2020

An interview-based article discussing the core drivers of UberX and UberEats pricing strategy, how price balances supply and demand in marketplace businesses, and the impact of economies of scale on Uber's ride-hailing take rate.

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