Aayushi Gupta

Founder and product entrepreneur focused on design-forward wristwatches: she founded Kalaksh Watches in 2024 and evolved the business into Roughly10, positioning the products as art-forward and character-themed watches sold online. roughly10+2

Early-stage brand builder with customer traction: company materials and product pages highlight early adoption and customer reviews for multiple watch designs, indicating active direct-to-consumer sales and product-market engagement. roughly10+1

Experience in strategy and operational roles before entrepreneurship: professional history includes an Associate Consultant role at Praxis Global Alliance and a role in the Founder's Office at Better Ed Co (Jul 2021–Jun 2024), reflecting consulting and founder-support experience. edu

Multidisciplinary, people-oriented thinker: her Ashoka profile emphasizes multidisciplinary skills, empathy, ease in connecting with people, and interests across theatre, people management, fintech, travel and historical fiction. edu