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Juliana Chyzhova

Juliana Chyzhova

Product Marketing Leader, AI Enthusiast

julianac
San Francisco, California
Lisbon, Portugal
Joined April 2026
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Favicon imageskylum.com
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Summary

Juliana is a highly experienced product marketing leader with over a decade in the tech industry, specializing in scaling AI products from MVP to global launch. She possesses strong expertise in developing growth strategies, user retention, and audience expansion, particularly within the creative and AI sectors. prjctrmentor+1
She has a significant track record in transforming business models and successfully executing product launches. At Skylum Software, she was instrumental in transitioning the company from perpetual licensing to a subscription model and led numerous major product introductions, substantially growing their affiliate network. forbes+1
Juliana is a recognized voice in marketing and leadership, co-hosting the 'Mastery Talks' podcast where she decodes leadership science with Stanford professors and contributing to Forbes Communications Council. She also writes articles on marketing and photography for platforms like Skylum and HackerNoon, demonstrating her thought leadership. youtube+4
Her engagement in the AI startup ecosystem is notable, serving as Head of Marketing and Communications for Techstars Startup Weekend San Francisco AI and actively mentoring early-stage startups on go-to-market strategies, growth experiments, fundraising, and pitch preparation. startupweekendsf+2
Juliana holds a LEAD Professional Certificate from Stanford University Graduate School of Business (GSB), which underscores her commitment to continuous learning and advanced leadership development. forbes

Work

Education

Writing

Your Next Growth Engine Isnโ€™t Ads - Itโ€™s Who You Partner With

July 1, 2025

An article discussing strategies for brands to build effective partner programs as a core product motion, rather than treating them as transactional campaigns. It emphasizes focusing on relevance, building partnerships like a sales pipeline, differentiating partner types, and structuring incentives beyond flat payments.

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Sketching: A Step-by-Step Guide for Beginners

December 1, 2024

An article providing guidance and techniques for beginners to learn sketching, emphasizing practice, consistency, and a step-by-step approach to progress from basic to more complex sketches.

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Hobbies

An avid reader, often referred to as a bookworm. nitter

Has a strong interest in photography, contributing articles on photo editing and being involved with Skylum Software, a company developing AI-powered photo editors. skylum+1