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Judd Goodrich

Judd Goodrich

Head of Capital Markets at Mainshares. Supporting SMB investing

judd-goodrich
Austin, Texas, United States
Joined August 2025
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Network

1.9K connections

Summary

Judd Goodrich is a specialist in Small and Medium Business (SMB) acquisitions and financing. As Head of Capital Markets at Mainshares, he actively connects acquisition entrepreneurs with capital, guides them through deal evaluation, and provides educational resources. His deep understanding comes from having evaluated hundreds of deals and working directly with operators and investors, establishing him as a key figure in reshaping the SMB acquisition landscape. He emphasizes the importance of building relationships and providing strategic value in the investment process. mainshares+5
With extensive experience in the startup ecosystem, Judd played a crucial role in the early development of Mainshares. As Go-To-Market Lead & Product, he was responsible for defining product strategy, market fit, and building the necessary infrastructure for SMB transactions. His prior experience at Carta, where he led go-to-market teams for new products and specialized in SPV and fund formations, provided a strong foundation for his contributions to Mainshares' growth. buzzsprout
Judd possesses a nuanced understanding of the human element in business, particularly in SMB acquisitions. Originating from Minnesota, he attributes his 'Minnesota nice' upbringing to instilling empathy, which he applies when mediating transactions between long-time business owners and new operators. He advocates for an approach that respects the seller's legacy and builds strong, trusting relationships, believing that doing what's right and going the extra mile fosters significant goodwill. buzzsprout
Through his LinkedIn presence, Judd regularly shares valuable insights and strong opinions on the intricacies of buying businesses and building investor relationships. His posts offer practical advice on topics like avoiding undercapitalization, the benefits of pre-LOI investor engagement, the importance of strategic value over just capital, and navigating the complexities of due diligence and employee transitions. He actively seeks to educate both searchers and investors on best practices in the SMB acquisition space. linkedin+2

Work

Education

Writing

How to Build Your Network of Investors During an ETA Search

May 11, 2025

An article discussing the art and science of finding and convincing investors for an Entrepreneurship Through Acquisition (ETA) search, highlighting the benefits of early networking and strategic engagement.

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22 Insights on Buying Businesses

June 1, 2024

A comprehensive list of insights and strong opinions on the process of buying businesses, covering topics like capitalization, relationship building with sellers, software implementation, market competition, and employee turnover. Emphasizes the importance of relationships and thorough due diligence.

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How to get into the best deals as an investor

May 1, 2024

Advice for investors on how to secure allocations in oversubscribed deals, focusing on providing strategic value beyond just capital, proactive engagement with operators, clarifying check size and timeline, and avoiding burdensome due diligence requests.

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Don't wait until LOI to talk to investors - build relationships first

May 1, 2024

Emphasizes the critical importance of building relationships with investors long before entering a Letter of Intent (LOI) to acquire a business. Highlights that proactive networking leads to higher deal closing rates, access to strategic partners, and a smoother fundraising process.

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Buying a Business with Investors

August 23, 2023

A guest post detailing the growing trend of acquisition entrepreneurship and the role of small business equity investors, including types of investors and what they look for in a buyer.

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Hobbies

He was a snowboard instructor at Buck Hill.