Jon Llaguno

Experienced esports business development and partnerships leader: Jon has spent a decade-plus building commercial relationships across publishers, leagues, teams and brands for platform and events companies (ESL, Battlefy, Ween, Virtex, ZEN.COM). His recent roles focus on partnerships for virtual stadiums and platform-driven competitions, where his remit is identifying partners and negotiating commercial deals, and on generative AI and gaming solutions at ZEN.COM. gananzia+2

Operator & entrepreneur in Spanish esports: Jon co-founded and ran marketing and event businesses (Marketing de Videojuegos) and co-created the industry show Esports Business Live. He has also held board/leadership roles in national industry bodies (FEVeS), showing a mix of entrepreneurial, advocacy and community-oriented activity in the Spanish esports ecosystem. slideshare+2

Roots in game marketing, QA and localisation: Jon began in the industry in QA/localisation and marketing roles (credits and early roles listed on MobyGames and professional presentations), which gave him a foundation in product-facing activities and communications that later supported his move into commercial and partnership roles. mobygames+1