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Joni Hoadley

Joni Hoadley

Product Manager Coach guiding teams to build impactful products

joni-hoadley
Santa Barbara, California
Joined October 2025

Network

2.7K connections
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Senior Business & Operations Leaders
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Product & UX Design Leaders
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Sonos & Audio Tech Professionals
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UCSB MTM Students & Alumni
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Software Engineering Leaders
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Talent & People Professionals
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Summary

Joni Hoadley is a seasoned Product Management Coach and Consultant, dedicated to helping product managers accelerate their careers and enable organizations to build better products faster. She leverages her extensive experience to provide private and team-based coaching programs, sharing frameworks and processes for scaling product development and management capabilities. She also contributes her expertise as a Career Services Manager at UCSB, guiding Master of Technology Management students and alumni in their career development. jonihoadley+3
Joni possesses deep expertise in digital music products, having been a trailblazer in the industry since its early days. Her career journey includes pivotal roles at pioneering companies such as Spinner (the first Internet music service), MusicMatch, and Sonos. At Sonos, she spent 12 years as a Senior Manager of Software Product Management, where she was instrumental in defining product roadmaps, leading strategic planning, and overseeing the development of mobile apps and integrations with major music services like Pandora and Spotify. about+2
Joni is a prolific writer and thought leader in product management, regularly publishing articles on Medium. Her writings cover a wide range of topics crucial for product professionals, including career development, goal setting, strategic thinking, crisis management, resume crafting, and interview preparation. These articles demonstrate her commitment to sharing knowledge and fostering growth within the product management community. medium

Work

Education

Writing

Launch Your Career as a Product Manager

August 2, 2022

A guide for individuals interested in launching a career in product management, focusing on an exciting and growing field.

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How to Confidently Set Product Manager Goals for the New Year

December 30, 2021

Provides a quick goal-setting and year-end retrospective exercise specifically designed for product managers to prepare for a successful new year.

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4 Ways To Become A Better Product Manager During A Crisis

March 29, 2020

Shares insights on how product managers can improve and navigate through challenging economic times, drawing on 25 years of experience.

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How to be a more strategic product manager

March 6, 2020

Addresses the common feeling of being stuck and provides guidance for product managers to become more strategic, even when time is limited.

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Why Products Fail…and how this applies to the Iowa Caucus Disaster

February 4, 2020

Explores common reasons why products fail, using the Iowa Caucus disaster as a case study.

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12 Habits of Successful Product Managers

January 14, 2020

Outlines key habits that contribute to success in product management.

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The 3 things you MUST do to get a job in product management

August 6, 2019

Provides essential steps for individuals seeking to enter or find new roles in product management.

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50,000 Product Managers are waiting to connect with you!

July 16, 2019

Highlights the importance of joining online product management communities to boost one's career.

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How to land more first-round Product Manager interviews

June 18, 2019

Offers advice on optimizing resumes and strategies to secure more initial interviews for product management positions.

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7 STEPS FOR CRAFTING THE PERFECT PRODUCT MANAGER RESUME

June 5, 2019

Provides a step-by-step guide to creating an effective resume for product management roles.

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