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Jasmin Heimann

Jasmin Heimann

Building Omnea; curious about scaling tech, people, books, cycling, and surfing

jasmin-heimann
London, United Kingdom
Joined August 2025
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Summary

Jasmin Heimann is a dedicated operator in the tech startup ecosystem, currently contributing to Omnea in BizOps & GTM. Her journey reflects a strategic shift from venture capital to operational roles, driven by a desire for hands-on company building and immediate impact. sifted+1
She has significant experience as a Chief of Staff, notably at Procuros, where she embraced a generalist role akin to a 'swiss army knife,' supporting founders across diverse operational challenges and gaining a broad understanding of startup growth. sifted+1
Her background in venture capital includes roles as an Associate at Lightbird Ventures and an Analyst at Ringier Digital Ventures, where she gained expertise in investment analysis and the European startup landscape, particularly in Switzerland. sifted+1
Jasmin is a prolific writer on Medium, sharing insights on topics like Product-Led Growth, the Swiss tech ecosystem, FemTech, and resources for investment analysts, demonstrating her analytical capabilities and thought leadership. medium+2
Her personal interests include cycling and surfing, as highlighted during a recent break in Japan and Indonesia, alongside a curiosity for books and the dynamics of scaling tech companies. medium+1

Work

Education

Writing

Navigating the Data Rabbit Hole

September 6, 2022

Explores the challenges, opportunities, and success criteria within the modern data stack.

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Simplifying the SaaS buyer journey: Why we invested in trumpet

June 23, 2022

Details the investment rationale behind Marcau Partners' investment in UK-based SaaS company, trumpet.

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The Product-Led Growth Playbook: Europe Edition (Pt. 2)

February 17, 2022

The second part of a series discussing Product-Led Growth strategies, focusing on Self-Serve & Onboarding, Optimization, and Expansion.

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The Product-Led Growth Playbook: Europe Edition (Pt. 1)

November 17, 2021

The initial part of a series defining Product-Led Growth and identifying European companies applying these strategies.

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Thoughts on the Swiss startup & tech ecosystem flywheel

June 24, 2021

An article discussing the strengths and opportunities for accelerating the Swiss startup and tech ecosystem.

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Riding the FemTech wave(s): Status Quo and Outlook

August 21, 2020

An analysis of 266 FemTech startups to identify opportunities and challenges for founders and investors in the sector.

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Why I’m excited about FemTech: The FemTech Forum 2020

July 2, 2020

A reflection on key learnings and insights from The FemTech Forum 2020, celebrating innovation in women's health.

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Useful resources for (present and future) investment analysts — Part 2

May 28, 2020

The second part of a series providing resources like newsletters and books for investment analysts.

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Useful resources for (present and future) investment analysts — Part 1

May 19, 2020

The first part of a series introducing resources for investment analysts to monitor market trends.

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Musings

A Substack publication featuring random snippets of reflection and readings on company building in tech.

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Hobbies

Enjoys cycling and surfing, having taken a break to pursue these interests in Japan and Indonesia. medium

Infinitely curious about books, scaling tech companies, and understanding people. x