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James Chong

James Chong

Founding Growth at Propel; software engineer

jameschong
Berkeley, California
Joined February 2026

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Propel Code AI
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180DC Alumni

Summary

Career trajectory: James began his career as a software engineer, completing multiple internships and early engineering roles, then pivoted into growth—now leading growth at Propel Code AI while also founding Lance, a photographer marketplace. rocketreach+1
Entrepreneurship and impact: James has co-founded and founded multiple initiatives that emphasize social impact—Lance helps student freelance photographers generate income through photography, and The Noeo Project organized fundraising and community efforts to support refugees in Malaysia. pressbee+2
Product and GTM strategy consulting: James has completed product and go-to-market strategy engagements for companies including Beli, Kohler, The Coca-Cola Company, DipJar, and KnoNap, combining technical product experience with commercial strategy and execution. rocketreach

Work

Education

Projects

Hobbies

Music (studied as an A Level subject). cois