
Isha Paliwal
MBA (Marketing Management) student researching hedonic online apparel shopping
isha-paliwal
Indore, India
10 connections
Joined June 2026
Summary
Graduate student focused on consumer behavior research in online apparel shopping, evidenced by completion of a Major Research Project at Prestige Institute of Management and Research. scribd
Conducts empirical survey research: designed a questionnaire, collected data from 103 respondents across Rajasthan and Madhya Pradesh via Google Forms, and applied statistical analysis (correlation and regression) in SPSS. scribd
Research findings emphasize the role of hedonic shopping motivations (adventure, gratification, value, idea, role and social shopping) in driving online apparel purchases, suggesting e-commerce strategies focused on entertainment and experiential elements may stimulate buying behavior. scribd
Affiliated academically with Prestige Institute of Management and Research, Indore, and supervised by Dr. Pragya Keshari for the Major Research Project. scribd
Education
Similar profiles
RS
Raman Sidhwani
Chief Solutions and Delivery Officer (CSDO) at Omm IT Solutions
1.3K connections
PHParth Harbola
Research Engineer at Commissariat a l'Energie Atomique et aux Energies Alternatives
3K connections
DLDhruv Lunia
368 connections
PEPrasanth E
138 connections
SJShrikant Jha
Senior Software Engineer II at Infocusp Innovations
612 connections
BSBiraj Shrestha
102 connections