Profile banner
Isha Paliwal

Isha Paliwal

MBA (Marketing Management) student researching hedonic online apparel shopping

isha-paliwal
Indore, India
10 connections
Joined June 2026

Summary

Graduate student focused on consumer behavior research in online apparel shopping, evidenced by completion of a Major Research Project at Prestige Institute of Management and Research. scribd
Conducts empirical survey research: designed a questionnaire, collected data from 103 respondents across Rajasthan and Madhya Pradesh via Google Forms, and applied statistical analysis (correlation and regression) in SPSS. scribd
Research findings emphasize the role of hedonic shopping motivations (adventure, gratification, value, idea, role and social shopping) in driving online apparel purchases, suggesting e-commerce strategies focused on entertainment and experiential elements may stimulate buying behavior. scribd
Affiliated academically with Prestige Institute of Management and Research, Indore, and supervised by Dr. Pragya Keshari for the Major Research Project. scribd

Education

Writing

Impact of Hedonic Shopping Motivation on Online Purchase of Apparel

January 1, 2021

Major Research Project examining the relationship between six dimensions of hedonic shopping motivation (adventure, gratification, value, idea, role and social shopping) and online apparel purchase behavior; used a self-designed questionnaire distributed via Google Forms, collected 103 completed responses from Rajasthan and Madhya Pradesh, and analyzed relationships using correlation and regression in SPSS, finding a positive and significant relationship.

Favicon imagescribd.com