Ita John

Practical guide for jobseekers explaining six psychological principles (cognitive ease, halo effect, likability bias, authority bias, confirmation bias, commitment) to improve hiring outcomes and interview success.

Advice for undergraduates on switching into IT roles: decide early, gain certifications, use alumni networks on LinkedIn, and build value-validation projects to demonstrate skills.

Guide on accessing the hidden job market (network/referral-based opportunities vs advertised vacancies) with tactical advice for proactive outreach and creating opportunities.

Mixed-methods study (survey of 1,129 students and focus groups) identifying attitudes, perceived behavioural control and perceived barriers as significant determinants of entrepreneurial intentions; reports practical recommendations for curriculum and internship changes.