
Ian Van der Werf
Founder & CEO, BabySteps — entrepreneur in e-commerce and financing
ian-van
Santiago, Chile
Joined June 2026
Summary
Serial entrepreneur focused on making durable goods accessible through alternative financing models. He co‑founded and led startups that provide financing and leasing for motorcycles and cars, aiming to serve underbanked customers and workers who use vehicles as tools for income. emol+2
E‑commerce operator and retailer: runs BabySteps, an online baby products store (babysteps.cl), and is active in digital retail operations and pricing/marketing efforts. marketminer+2
Commercial and export experience in traditional industries: held export and commercial management roles earlier in his career, indicating experience with B2B sales and export processes. iwsc+1
Formal business education with international exposure: trained as an Ingeniero Comercial at Universidad del Desarrollo and completed an academic exchange in Global Marketing and Sales at Maastricht University. udd+1