Ian Haughton
Creative Partner specializing in brand identity, strategy, and design
ian-haughton
Surbiton, England, United Kingdom
Joined June 2026
Summary
Ian Haughton is a highly experienced Creative Director with over 27 years in branding, communication, and environmental design, having held leadership roles at several prominent agencies and co-founded two of his own. brand-affinity+1
He possesses deep expertise in brand strategy, identity development, and graphic design, translating complex ideas into compelling brand narratives and visual systems for diverse clients across consumer and B2B sectors. co+2
Haughton has a track record of leading significant rebrand initiatives, such as for TGT Diagnostics, where he focused on bringing simplicity and clarity to complex offerings, and has contributed his insights to industry publications. worldbranddesign+2
Beyond his professional life, Ian Haughton is described as a dry-witted northerner with a passion for hiking and the great outdoors. brand-affinity
Work
Education
Writing
Opinion: What's the difference between branded environment and brand experience?
July 1, 2018An article exploring the evolving understanding of branded environments and brand experiences, reflecting on how brands engage with consumers beyond traditional advertising.
The Football League rebrand is 'a load of balls'
November 1, 2015An opinion piece criticizing the Football League's rebrand by FutureBrand, highlighting issues with the logo's design, its literal interpretation, and perceived lack of heritage compared to more iconic sports branding.
The Channel 4 rebrand is great – but off screen it is leaving me cold
October 1, 2015An opinion piece evaluating the Channel 4 rebrand, discussing its strengths on-screen and perceived weaknesses in print, suggesting a lack of cohesive brand asset utilization in static media.