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David Higginson

David Higginson

EdTech founder and sales leader; Co‑Founder & CRO at DAIGON Esports

higstar
Horsham, England
Joined October 2025
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Favicon imageschoolsbuddy.com
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Network

2.6K connections
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School Digital IT Leads
🌍
International School Leaders
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EdTech Startup Partners
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Education Association Executives
🇲🇹
Malta Business Gaming
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School Esports Leads
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DAIGON Esports Team

Summary

Serial EdTech founder and commercial leader: David co‑founded EveryBuddy/SchoolsBuddy in 2013 and led the commercial and sales efforts that grew the business into a market proposition adopted by hundreds of international schools. He built the sales process and international outreach that helped the product scale and be integrated into Faria Education Group. schoolsbuddy+1
Experienced in education product commercialisation and payments: As International Sales Director for SchoolsBuddy (and later part of Faria), David focused on solving school-specific payments and onboarding challenges and establishing partnerships (e.g., payment integrations highlighted in a BlueSnap case study). bluesnap+1
Pivot to esports & school ecosystems: After exiting or transitioning from the SchoolsBuddy leadership role, David became Co‑Founder & CRO of DAIGON Esports (joined late 2022), applying his sales and school‑partnership experience to create an international schools esports network and competitive events for schools. daigonesports+1
Background in financial services and company leadership: Earlier in his career David held director-level roles in small financial-services companies (including a director appointment at 1st Financial Group) before moving into EdTech entrepreneurship; company filings and officer records corroborate those appointments. gov+1

Work

Education

Projects

Hobbies

Advocacy for esports in education and school‑level competitive gaming. daigonesports

Public speaking / interviews about EdTech and entrepreneurship (podcast/interview appearances). wordpress