Gagandeep Barman
Founder & digital marketer focused on OOH and social media
Summary
Work
Projects
Writing
How to Design OOH Campaigns that Go Viral Online
April 1, 2026Guide on designing outdoor (OOH/DOOH) campaigns optimized for social sharing and viral distribution, including creative principles and a five-step checklist.
Why B2B Brands Are Moving Budgets from LinkedIn to Billboards
April 1, 2026Argument for B2B marketers to integrate Out-of-Home advertising into enterprise marketing strategies, with programmatic and airport-focused use cases.
Eco-Friendly OOH and Sustainable Event Management: The New Mandate for Brands
March 1, 2026Discussion of sustainable practices for OOH campaigns and events, including PVC-free materials, solar-powered DOOH, and green event management steps.
The Rise of Zero-Click Searches: How to Win Brand Visibility When Users Don't Click
March 1, 2026Explains Answer Engine Optimization (AEO) and strategies for brands to capture visibility in AI/zero-click search environments.
The Rise of Programmatic DOOH in India: Making Outdoor Advertising as Trackable as Digital
March 1, 2026Overview of programmatic DOOH capabilities in India, real-time triggers, measurement methods, and case studies showing improvements in efficiency and ROI.