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Frederik Van Hecke

Frederik Van Hecke

Founder & Managing Partner; interim manager and digital transformation lead

frederik-van
Ghent, Belgium
Wetteren, Belgium
Joined May 2026
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Summary

Seasoned founder and interim manager focused on pragmatic digital transformation. Frederik founded askfred and positions himself as a hands-on Managing Partner and interim manager who combines commercial sense with delivery experience to help organisations adopt new ways of working rather than just new tools. askfred+1
Operator and delivery-focused leader in immersive and digital experiences. During his time at Poppr he led operations and later served as Managing Director for projects spanning VR/AR, 360° photography and immersive web experiences, emphasising measurable results and analytics-driven approaches. bloovi+1
Practical advocate for using AI as an assistive tool in consulting. He writes about the clear division between tasks where AI provides operational leverage (research, drafting, routine communications) and the parts of consulting that require human judgement and client-facing presence. askfred+1
Operationally minded marketer with a strong emphasis on data quality. He authors practical guidance on CRM data quality and treats data as an operational discipline that powers better commercial decisions. askfred

Work

Education

Projects

Writing

The tool rarely fails. Adoption fails.

April 1, 2026

Blog post arguing digital transformation projects fail because of adoption and change management rather than technology, with practical recommendations for sponsors and interim managers.

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I moved my sites from WordPress to Drupal 11. Here's what I learned.

April 1, 2026

Personal technical write-up documenting the migration of personal sites and lessons learned about hosting and Drupal 11.

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AI in the Room: What Changes and What Does Not in Management Consulting

March 1, 2026

Explains where conversational AI helps in consulting (research, drafts, routine communications) and where human judgement and client relationships remain essential.

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AI and Interim Management for Small Businesses: A Practical View

March 1, 2026

Discusses practical uses of AI in interim management engagements for SMEs and the distinction between production assistance and professional judgement.

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CRM Data Quality: What Goes Wrong and How to Fix It

October 1, 2024

Practical guide on CRM data quality challenges and a four-phase framework (Audit, Standardise, Validate, Maintain) based on two decades of CRM work.

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Hobbies

Writes a personal blog about travel, technology and food. frederikvanhecke

Travel — posts about trips (e.g., Paris, Portugal, Budapest). frederikvanhecke+1

Foodie — publishes recipes and food-related posts. frederikvanhecke