Fred Soneya

Fred Soneya is a seasoned early-stage investor and operator, renowned for co-founding Haatch in 2013, an investment firm specializing in B2B SaaS companies. Under his leadership, Haatch has completed over 350 investments into more than 150 companies, integrating over 2,000 investors and pioneering innovative fund technologies and syndicate strategies. haatch+3

With a keen eye for disruption, Fred focuses Haatch's investments on B2B SaaS companies that address 'deep pains in the present' for their customers. He emphasizes strong market-product fit and defined personas, and provides hands-on post-investment support covering go-to-market strategy, fundraising, and network introductions to ensure portfolio success. spotify+2

Before his venture capital career, Fred spearheaded digital innovation as Ecommerce Lead at Kiddicare.com and subsequently at Morrisons after its acquisition. He was responsible for high-profile projects, developing award-winning digital customer experiences, and integrating cutting-edge technology to bridge the online-offline shopping gap for millions of customers. haatch+3

Fred's commitment to the early-stage ecosystem extends to his role as a Non-Executive Director on the board of the Enterprise Investment Scheme Association (EISA). In this capacity, he actively champions the EIS and SEIS frameworks, critical mechanisms for driving private investment into innovative UK startups and fostering economic growth. haatch+1