Nico Ruggiu

Nico Ruggiu is a seasoned strategic omnichannel leader with over 14 years of experience, specializing in driving growth for businesses across digital commerce platforms. He has a proven track record of scaling Direct-to-Consumer (DTC) operations, optimizing marketplace presence, and executing complex digital initiatives in both B2C and B2B environments. His expertise combines pragmatic business strategy with innovative solutions, aiming for effective leadership and exceptional results. nicoruggiu+1

He has a strong background with global brands like Nike, Farfetch/Reebok, and Lynk&Co. Notably, he led the takeover and management of Reebok’s €200M EMEA digital business and previously managed a $130M e-commerce portfolio at Nike, achieving significant growth. His experience also includes leading digital development for automotive startup Lynk&Co, growing its revenue to €200M annually. nicoruggiu+1

As a consultant and interim leader through Nico R Consulting, he offers specialized services in e-commerce, digital partnerships, and business transformation. He is actively involved in strategic consulting, business optimization, and long-term advisory for scaling businesses, operating globally from Milan, Italy. nicoruggiu+1