John Mangano
Healthcare analytics leader; Chief Analytics Officer at DeepIntent
Washington, D.C., United States
Joined January 2026
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Summary
Pioneer in healthcare analytics and measurement who has built and led health-focused analytics practices, including developing HCP measurement panels and claims-based measurement products. comscore+1
Leader in linking real-world clinical data with media measurement and optimization, advocating for CTV and programmatic approaches that improve audience quality and script lift for pharma advertisers. prnewswire+1
Frequent public-facing thought leader and communicator — hosts a health marketing podcast, authors industry pieces, and speaks at conferences on the intersection of analytics, media strategy, and healthcare outcomes. deepintent+2
Cross-functional senior executive who has held leadership roles across analytics, strategy, and business intelligence at major companies (Comscore, Digitas Health, Healthgrades, DeepIntent), bridging product development, client solutions, and measurement innovation. mediapost+2
Work
Education
Projects
Writing
How to elevate vaccine campaigns with real-world data and optimization
September 1, 2024Discusses challenges for vaccine marketing post-COVID-19 and how real-world data, targeting, and rapid optimization can improve campaign effectiveness and address misinformation.
Three Considerations for Pharma Advertisers Switching from Linear TV to CTV
April 1, 2023Explains the shift from linear TV to connected TV (CTV) for pharma advertisers and details considerations around targeting, incremental reach, and multichannel synergies using data-driven approaches.
New Study on Physician Online Behaviors Shows Health Care Professional... (Comscore press release quoting Mangano)
December 1, 2012Comscore press release describing findings from a study of physician online behaviors; includes quotes and authorship attribution to John Mangano in his role at Comscore.