Seán McFadden
Founder & CEO focused on AI-driven video content automation
Munich, Germany
Summary
Founder and product-focused CEO building AI tools that automate video editing and content workflows. He leads Ontoworks, which emphasizes automated tagging, rough-cut generation, and scalable multi-format outputs for media teams and enterprise customers. ontoworks+3
An interdisciplinary academic background linking physics, neuroengineering and philosophy; has held research-affiliated roles at Max Planck and worked on cognitive and consciousness topics, informing both his technical approach and public-facing commentary on AI. url+2
Active speaker and practitioner in the music and creative-technology ecosystem, leading workshops and sessions on AI-generated video and audiovisual workflows at industry events and incubator programmes. futuremusiccamp+2
Publishes and speaks about the limits and ethics of generative AI—arguing for human–AI collaboration and cautioning against treating machine outputs as equivalent to human creativity; engages with questions of identity, profiling, and the philosophical implications of AI. ontoworks+2
Work
Education
Projects
Writing
Machines alone are not Creative
March 1, 2025An essay arguing that current AI systems reproduce patterns from data but lack the intrinsic qualities of human creativity tied to consciousness, intent, and personal context; discusses human–AI collaboration.
The Rise of Profilicity and the Decline of Identity As We Know It
September 1, 2023Long-form piece examining identity, profiling and related social implications in modern data-driven systems (authored piece available in Concentric Literature issue).