Orchid Bertelsen
Digital Strategy & Growth Leader scaling brands with innovation, AI, and technology
Hayes Valley, California
Summary
Orchid Bertelsen is a visionary leader in digital strategy and innovation, adept at leveraging emerging technologies like AI, AR, and voice assistance to transform consumer experiences. Her notable work includes spearheading 'Ruth the Cookie Coach' at Nestlé, an AI-powered digital human designed to generate consumer insights and provide baking assistance. winningretailpodcast+2
She champions a philosophy of 'Return on Insight,' emphasizing the value of learning from both successes and failures in technological experimentation. This approach informed her work at Nestlé, where she tested initiatives like virtual reality for Häagen-Dazs, and continues to guide her strategies in scaling brands. linkedin
With extensive experience in both large corporations and growth agencies, Orchid excels at bridging technology and consumer-driven marketing. As COO at Common Thread Collective and now Partner & COO at &vest, she specializes in growth strategies, operational leadership, and helping brands identify and create 'revenue peaks' in dynamic e-commerce landscapes. commonthreadco+2
Orchid is a prominent voice in the industry, actively engaging with thought leaders as a Founding Member of ON_Discourse and co-hosting the 'Infinite Shelf' podcast. Her expertise extends to advisory roles for innovative companies like Starday Foods and Govalo, and her commitment to fostering diverse talent is reflected in her board membership at The Creative Ladder. ondiscourse+3