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Aldo Del Valle

Aldo Del Valle

Building something people want

aldo
San Francisco Bay Area, California
Joined March 2025
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Summary

Aldo Del Valle is an expert in user retention and startup revenue growth, helping early-stage companies increase customer lifetime value and recurring revenue through product-led retention strategies, measurement-driven experiments, and pricing optimization. platan+4
Aldo Del Valle is a serial entrepreneur and builder with a focus on technology startups. He has co-founded multiple companies, including Octopy (since 2012) and Apprecio (since 2022), and is currently involved in a stealth startup in the San Francisco Bay Area, reflecting a consistent drive to create and innovate. thenetwork+2
He is deeply engaged in the startup ecosystem through his education and advisory roles, having participated in Y Combinator (S22), the On Deck Fellowship (ODF11), and programs at Latitud and Reforge. He also serves as a Visiting Partner at Platanus, a venture fund, demonstrating his commitment to mentoring and investing in new ventures. thenetwork+1
Aldo possesses a strong foundation in business scaling and finance, having pursued programs in 'LBAN: Scaling up your venture' at Stanford University Graduate School of Business and 'Private equity and venture capital' at Harvard Business School. This academic pursuit complements his practical experience in founding and growing companies. thenetwork
He has a particular interest in retention and growth strategies for SaaS companies, as evidenced by his blog post 'The $2M Retention Mistake Every SaaS Founder Makes' and his insights shared on LinkedIn regarding user retention and value creation in startups. platan+1

Work

Education

Writing

The $2M Retention Mistake Every SaaS Founder Makes

July 18, 2025

A blog post discussing common retention mistakes made by SaaS founders, emphasizing the importance of understanding and measuring retention from day zero, drawing parallels between startup growth metrics and real-world business insights.

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Untitled

A blog post exploring early-stage startup lessons and product thinking.

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You Don't Understand Retention Yet

An in-depth take on retention strategies and common misconceptions founders have about measuring user retention.

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Do You Love Your Customers?

A piece on customer-centric product development and building products that create lasting value for users.

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Retention Rant

A candid rant about retention pitfalls and practical advice for improving long-term user engagement.

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