Joaquin Gonzalez

Experienced growth and marketing operator: Joaquin has ~15+ years building and managing marketing teams, agencies and startup growth functions, moving between agency operations (Pachuco Digital) and startup GTM roles. He focuses on hands‑on growth experiments, acquisition/retention funnels and building repeatable growth processes. about+2

Fintech / rewards expertise from Reworth: As Co‑Founder and CRO at Reworth, Joaquin led commercial efforts for a cashback platform integrating banks and merchants to deliver personalized rewards, driving higher card usage and merchant revenue — demonstrating domain experience in fintech partnerships and payments. contxto+1

Serial founder and operator: Joaquin has repeatedly founded and scaled companies and initiatives (Lokuaz, Pachuco Digital, Reworth, Alasha Collective), combining product/marketing instincts with operational execution. He now combines advising and operating through Alasha Collective and advisor roles. landaclub+2

Early‑stage advisor and content contributor: Joaquin participates in ecosystem content and mentorship (interviews, growth talks) and serves as an advisor to startups, indicating a focus on sharing growth methodologies and mentoring founders. gigstack+1