Theresa Reed
DTC growth and partnerships leader at The Stable, Accenture
San Antonio, Texas
Summary
Partnership and DTC growth leader: Theresa focuses on building and scaling partnerships in the direct-to-consumer ecosystem, connecting brands with commerce and technology partners to drive revenue and growth. yotpo+1
Proven builder of digital practices and revenue: She has led the creation and scaling of a bespoke digital practice within a large organization, growing it from zero to a high-revenue business unit. yotpo
eCommerce strategy and retention advocate: Theresa emphasizes conversion, retention, loyalty programs, and omnichannel integration as core challenges and opportunities for eCommerce brands, and provides practical guidance on BFCM planning, discounting, social, and AI-driven conversational commerce. yotpo+1
Committed to community and youth causes: She is passionate about supporting organizations that help children and girls access resources and opportunities, and has been a supporter of Girls Inc. yotpo+1