Luis Mendoza
Managing Director, North America — place branding and urban identity
New York, New York
Summary
Place-branding leader focused on large, complex urban projects across North America. uli+1
Combines strategic brand systems with hands-on community co-creation to make neighbourhoods and developments feel authentic and usable. dnco+1
Public-facing thought leader and speaker on place branding, regularly presenting at industry events (City Nation Place) and publishing DNCO thinking. citynationplace+1
Portfolio includes high-profile commissions (neighbourhood identities and major development brands) such as DUMBO, 16th Street (Denver), Pier 70 and 70 Hudson Yards. co+2
Work
Education
Projects
Writing
Shifting the narrative: how to get your place brand to stick when everyone is stuck on a different story
December 1, 2023Presentation page describing a City Nation Place session (delivered by DNCO's Joy Nazzari and Luis Mendoza) about turning the tide on unhelpful reputations and making place brands stick.
Why co-creation calls for unconventional conversations: lessons from City Nation Place Global 2023
November 1, 2023A DNCO piece reflecting on co-creation, place-branding learnings from City Nation Place Global 2023, and DNCO's roundtable and session about defeating 'doom loop' narratives in downtown branding.