Justin Bank
Digital media strategist and newsroom leader focused on audience growth
Washington, D.C.
Summary
Leader in audience development and newsroom digital strategy: Justin Bank has repeatedly built and led audience-focused teams at major news organizations, developing SEO, social, analytics and engagement functions to grow and adapt legacy newsrooms for digital discovery and distribution. washingtonpost+2
Builder and operator in the creator-economy infrastructure space: He is principal at Better Media Studios and a co-lead on the Independent Journalism Atlas, focusing on tools, standards and business models that help independent creators scale, earn revenue and partner fairly with institutions. bettermedia+2
Experienced newsroom-to-product translator and consultant: Between full-time roles, Bank has consulted globally with media organizations to devise consumer revenue strategies and integrate editorial, product, engineering and analytics workstreams. wan-ifra+1
Writer and commentator on personal wellness and media: Through his Substack and other writing, he discusses Long Covid, personal improvement, and ideas about better media products, combining personal experience with professional thinking about the media landscape. substack+2
Work
Education
Projects
Writing
What will be the the third legs of the creator journalism economy?
August 1, 2025Project C essay analyzing emerging revenue and product strategies for creator journalists, outlining potential 'third leg' opportunities like data products, educational resources, software tooling, and internet services.
What is Get Better?
May 1, 2025Introduction and mission statement for the 'Get Better' Substack, describing a focus on personal improvement, media product thinking, and experiences with Long Covid.
Five Years in with COVID, I'm Getting Better with the Help of the Community/Creator Internet
April 1, 2025Personal essay recounting five years living with Long Covid and discussing lifestyle changes, community resources, and creator-led information that helped in recovery and management.