Allison Kelly
Marketing operations and growth marketing leader
New York, NY, US
Summary
Marketing operations and growth practitioner who bridges analytics and execution — Allison has held roles focused on marketing operations, growth marketing, and analytics where she worked on funnel analysis, campaign execution, and data-driven acquisition and measurement. theorg+2
Data-minded: trained in data science and publishes technical analyses — she completed an immersive Data Science program at Flatiron School and has written technical Medium posts on EDA, clustering, and data methodology demonstrating practical data skills applied to marketing and analysis. rocketreach+2
Engages in ethical and applied data discussions — Allison has written about the ethics and practicalities of predictive risk modeling in child welfare, indicating interest in the societal implications of AI and analytics. medium
Community-facing contributor and speaker — she has participated in public events and appears in conference/ summit materials and mentorship platforms, reflecting involvement in community speaking and mentoring around data and growth topics. youtube+1
Work
Education
Writing
Artificial Intelligence, Child Welfare, and Predictive Risk Modeling
March 1, 2020Discusses predictive risk modeling in child welfare (e.g., Allegheny Family Screening Tool), methodology, ethical considerations, input data, and the potential for AI to prevent harm.
Customer Segmentation with K Means Clustering
February 1, 2020Explains using RFM feature engineering and K-means clustering for customer segmentation to improve targeted marketing campaigns, with step-by-step analysis and visualization.
Exploratory Data Analysis with the King County Housing Data
June 1, 2019A walkthrough of EDA practices in Python using the King County housing dataset, covering data cleaning, visualization, multicollinearity, normality, outlier handling, and feature selection.